Creating shareable content is crucial to any brand's social media strategy.
With so much content being produced every day, it can be challenging to stand out and capture the audience's attention. However, by implementing some proven techniques, brands can create content that is both engaging and shareable.
This blog will explore ten effective techniques for crafting shareable content for your brand.
Importance of Creating Shareable Content for Brands
Creating shareable content is essential for brands for several reasons:
- Increases brand awareness
- Boosts engagement
- Increases chances of getting backlinks
- Builds authority
- Attracts the attention of industry leaders
By creating shareable and valuable content, brands can reach a broader audience and grow their business.
10 Effective Techniques for Crafting Shareable Content
1. Be Unique and Authentic
One of the most effective ways to create shareable content is to be unique and authentic. Brands should strive to create content that stands out from the crowd and provides value to the audience.
By being authentic and true to their brand, they can build trust with their audience and create content that resonates with them.
2. Use Eye-Catching Visuals
Visual content is more likely to be shared than text-based content. To grab the audience's attention, brands should use eye-catching visuals such as images, videos, and infographics.
By using visuals, brands can convey their message more effectively and create more engaging and shareable content.
3. Create an Emotional Connection
Creating an emotional connection with the audience is an effective way to make content more shareable. Brands should create content that evokes emotions such as happiness, sadness, or excitement.
By creating an emotional connection, brands can make their content more memorable and shareable.
4. Tell a Story
People love stories, and brands can use storytelling to create shareable content. By telling a story, brands can create more relatable and engaging content.
The story should be relevant to the brand and the audience and have a clear message that resonates with the readers.
5. Use Humor
Humor is a powerful tool for creating shareable content. By making the audience laugh, brands can create entertaining and memorable content.
However, brands should be careful not to offend anyone and ensure that the humor is appropriate and relevant to the brand and the audience.
6. Provide Value
Providing value to the audience is essential for creating shareable content. Brands should create content that solves a problem or provides valuable information to the audience.
By providing value, brands can build trust with their audience and create more shareable content.
7. Use Listicles and How-To Guides
Listicles and how-to guides are popular formats for creating shareable content.
By breaking down information into easy-to-digest lists or step-by-step guides, brands can create content that is more accessible and shareable. These formats are also great for providing value to the audience.
8. Utilize User-Generated Content
User-generated content is an effective way to create shareable content and engage with the audience. Brands can encourage their followers to create and share content related to their brand.
By featuring user-generated content on their social media channels, brands can create a sense of community and encourage others to share their content.
9. Be Timely and Relevant
Creating timely and relevant content is an effective way to make content more shareable. Brands should stay current with the latest industry trends and news and create relevant content for their audience.
By creating timely and relevant content, brands can create more shareable and engaging content.
10. Experiment with Different Formats
Brands should experiment with different formats, like videos, podcasts, and live streams, to create shareable content. By trying out different formats, brands can find what works best for their audience and create more engaging and shareable content.
Examples of Brands with Shareable Content
Several brands have successfully created shareable content by implementing some of the abovementioned techniques. Let's take a look at a few examples:
- Buzzfeed - Buzzfeed creates listicles and quizzes that are both entertaining and informative. They use eye-catching visuals and humor to make their content more shareable.
- Dollar Shave Club - Dollar Shave Club uses humor and storytelling to create shareable content. Their viral video campaign helped them gain millions of views and subscribers.
- Red Bull - Red Bull creates content that is relevant to its audience and showcases extreme sports and activities. They use video and social media to create a sense of community and encourage their followers to share their content.
These brands became successful by creating content that is both entertaining and informative. They use humor, storytelling, and visuals to make their content more shareable and engaging. They also stay up-to-date with the latest trends and news in their industry and create content that is timely and relevant.
Conclusion
Implementing these techniques will help brands create engaging, memorable, and shareable content.
By creating shareable content, brands can increase their brand awareness, boost engagement, and grow their business.
Start implementing these techniques today and watch your content's shareability soar!
