Producing content is an effective marketing strategy, even for manufacturing companies. And even if you’re transacting with other businesses, you’ll need a solid content marketing strategy.
Artificial intelligence (AI) has proven to be a powerful tool in content marketing. AI in manufacturing marketing means using computers to make everyday tasks easier. It uses technologies like machine learning to improve your marketing efforts.
Manufacturers can use AI to produce material strategically and quickly. You can also enjoy personalized content for your target audience.
But AI content generators are just a tool that can help you with business productivity. It still depends on you how they fit into your content strategy. For that, here is a guide on how you can use AI-generated content for your manufacturing marketing campaigns.
Identifying The Right Use Cases
Contrary to popular belief, AI can produce human-like content. By providing keywords and prompts, you can create informative and relevant content.
This is crucial in the world of manufacturing. Your customers will want to see how much you know about your industry. By showcasing your expertise, more businesses will trust you and transact with you.
But to make the most out of these tools, you need to find the right use cases. AI is not a one-size-fits-all solution. You’ll be experimenting and testing a lot to address specific problems in your industry.
Manufacturing marketing means understanding your company, industry, and market. This is important before you start using AI in your content marketing campaigns. To be specific, here are the steps on how you can find the right use cases for AI-generated content:
1. Identify Business Goals
This means being clear about what purpose AI serves for your content strategy. These tools don’t only produce content for blog posts. Some use cases for AI-generated content in the manufacturing industry are as follows:
- Social Media Posts: When it comes to content marketing, you can’t leave out social media in your strategy. You can use AI to create engaging social media content tailored to your target audiences.
- Product Descriptions: As a manufacturing company, your products may be a bit technical. That’s what product descriptions are about. You can use this to simplify what your product is all about and the benefits it can give. Product description writing tools can create detailed, accurate descriptions of your products. You can, then, use these to improve SEO and increase conversions.
- Email Campaigns: Your manufacturing marketing campaign won’t be complete without email campaigns. This marketing strategy is effective for manufacturers to reach and engage with their customers. You can use this to promote new products, build brand awareness, and collect feedback. AI content generators create personalized, targeted messages that increase engagement and conversions.
- Customer Support: As your business is growing, you’ll have more customers to attend to. But that also means your customer service agents will have more inquiries to answer. To lessen their load, you can use AI content tools to generate responses to common questions. Some content generators also produce content in different languages.
- Case Studies: Case studies give a step-by-step explanation of what your products can do. AI produces well-written case studies that show how your products satisfy your customers. This way, you can build customer trust and show the value of your offers.
2. Identify What Your Current Content Creation Process Lacks
Before you introduce AI in your process, you need to know and understand your current one. Identify areas where AI can improve your productivity or add value. For example, you can use AI to speed up the process or create content with a consistent tone and style.
3. Research Industry Trends
Each manufacturing marketing campaign is unique. But since you’re dealing with the same people, some strategies can overlap. Find out how other manufacturing companies use AI-generated content in their marketing campaigns. This lets you provide accurate inputs to the AI to generate useful and relevant content.
You can partner up with manufacturing marketing agencies to gather information more efficiently. To be specific, they can help you:
- Research the market
- Analyze competitors and your industry
- Provide insights about your customers
- Conduct social media and web analysis
- Provide strategic planning
4. Test, Monitor, And Analyze
Test different AI-generated content scenarios to see which ones perform best. After that, you need to monitor and analyze its performance. This way, you can identify areas for improvement and optimize results over time.
You can use software and programs to help you perform this process. While that is the case, an industrial marketing agency does more than generate results. They also provide important insights to help you make better decisions for your manufacturing marketing campaign.
Implementing AI-Generated Content
Once you know what type of content you need, it’s time to create AI-generated content. To understand more, here is a step-by-step guide on using AI content generators. This section also includes some AI writing tools to help you in the process.
1. Brainstorm Content Ideas
The first thing you should do is come up with content ideas. Some AI content generators have built-in tools and templates to help you with this. But, it’s best to do this outside of an AI text generator since the AI won't know your content strategy.
Keyword Research Tools
Keyword research is an important part of any content creation process. Keywords help search engines understand the topic and relevance of your content. With keyword research tools, you can automate the whole process. They also provide valuable insights, such as volume, cost-per-click, and competition.
2. Create an Outline
Some AI tools can suggest outlines for a topic, but they are sometimes incomplete. That’s because they only get outline ideas from already-existing content. You need to come up with your outline so that your content can bring something new to your audience. Original content will help you establish your brand’s voice as well as rank higher in SERPs.
3. Create Each Subsection
Most AI content generators produce a full article in one go, which speeds up the process. The drawback is that you’ll only get surface-level information. This will not resonate well with professionals you’re doing business with. That’s why it’s better to guide the AI text generator for each section.
4. Proofread and Polish Your Work
You need to remember that AI-generated content cannot replace human-written content. You still need a content marketing team to check the content and validate facts. Make sure everything is accurate, and add personality and brand-specific language.
Here are some AI tools that help them with this step:
Proofreading Tools
These programs can help you check your content for spelling, grammar, and punctuation errors. They can also check for consistency, word choice, and style issues.
Content Optimization Tools
Before publishing your content, you need to know if it’s search engine optimized. To help you with this process, you can use content optimization tools. They can improve the visibility and performance of your content in search engine results.
5. Check The Content For Plagiarism Hits
Every content must be original. If Google finds out that you published duplicate material, your site’s ranking will suffer. AI content generators use existing content from the internet to create your content. There’s a huge chance that there will be some plagiarism hits. Use plagiarism-checking tools to verify the originality of the content.
Measuring The Success of Your AI-Generated Content
Content marketing doesn’t stop after publishing content. Knowing how your AI-generated content is performing is key to a successful manufacturing marketing campaign. By doing so, you can identify areas for improvement and gain insights for future marketing campaigns.
1. Engagement
Engagement is a key metric when it comes to the success of your AI-generated content. You can find out if it brings enough engagement using click-through rates, time on the page, and bounce rates. These can indicate how well it is resonating with the audience and capturing their interest.
2. Conversion Rate
Another goal of content marketing is to convert readers into customers. Conversion rates mean that your content is driving desired actions from your target audience. Suppose that your content is promoting a new product as part of your manufacturing marketing campaign. The number of sign-ups for free trials or demos can mean that your content is converting.
You can also look at the number of purchases or phone calls people made to inquire about the product.
3. Search Engine Rankings
Another way of finding out that your content is successful is its search engine ranking. If your content is on the first few pages of a search engine, that means more people will see it. It also means that the content is generating traffic and ROI. Finding out your content’s ranking will help you track progress over time and see how your efforts are improving.
4. Audience Sentiment
Sentiment analysis is about how your target audience perceives the content you published. Here are some examples of how you can do sentiment analysis:
- Monitor social media conversations
- Analyze customer reviews
- Analyze website analytics
Final Thoughts
Content marketing is all about meeting the needs of your customers. As a B2B manufacturing company, this means providing informative content. To boost your manufacturing marketing efforts, you can use AI to produce content in no time.
Find the right AI content use cases specific to your company's needs. Don't forget to measure your content's performance to improve your marketing efforts. Content creation has never been easier with AI writing tools.
PS: This article is written by Dan. He has hands-on experience in digital marketing since 2007 and has been building teams and coaching to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.
