Content repurposing is a popular strategy among digital marketers looking to maximize the value of their content. By taking existing pieces of content and transforming them into different formats, you can easily create fresh, new content that appeals to diverse audiences.
It allows you to target different audiences and create a higher return on investment. It can also be used to extend the life of a piece of content, while still making sure it is up to date with current trends.
In this blog, we’ll explore the ways to content repurposing, how to get started, and examples of successful repurposing strategies. So, if you’re looking to make the most out of your content, keep reading!
Why Should You Repurpose Content?
Repurposing content is a great way to maximize the potential of your existing content.
A whopping 94% of surveyed marketers repurpose their content, while the remaining 6% have plans to do so in the future - that's according to a survey conducted by ReferralRock. Let's see why it is important to repurpose content.
- It helps businesses reach a wider audience by allowing them to share the same content on different platforms. For example, they can share an article on their blog, turn it into a podcast, and then post it to social media. This way, they are able to maximize their reach without having to create new content each time.
- Repurposing content saves time, energy, and resources, as you don’t need to start from scratch every time you want to share something.
- It can also help you promote your brand and engage with customers in different ways. You can create a variety of content types that are more likely to resonate with different types of people and attract new followers.
- It allows businesses to create multiple pieces of content from one original source. This is especially helpful for businesses that may not have the resources or manpower to create multiple content pieces from scratch. They can easily repurpose content that already has an audience and extend its reach.
- Repurposing content can help to boost SEO, as search engines prefer content that is regularly updated.
Checklist for Repurposing Content
Creating an effective checklist for repurposing content is essential for ensuring that you maximize the potential of your content.
The checklist should include an inventory of all of the different types of content you have and can create, a plan for how to use each piece of content, a timeline for when to release each piece of content, and a list of content promotion strategies
Additionally, it should also include a process for measuring the success of each piece of content and tracking the results. Finally, you should make sure to review the checklist regularly to ensure that your content is still resonating with your audience and that the repurposing efforts are paying off.
1. Target Your Evergreen Content
When it comes to repurposing content, the most important thing is to choose the right content. You want to pick content that is relevant to your audience and will bring value to them. Consider the kind of topics that are popular among your audience and what they need to know.
Evergreen content is content that remains relevant for a long period of time, often because it contains timeless topics or tips.
This type of content is beneficial when repurposing because it can be reused and updated to remain relevant.
Additionally, it helps to create consistency in a brand’s message, as it provides the same quality of information regardless of the format.
Focusing on evergreen content when repurposing is also beneficial because it can be used across multiple platforms, allowing for greater reach and engagement with potential customers.
2. Reframe Your Content
Repurposing content into different formats is a great way to get the most out of your content.
It is important to evaluate the current content and determine what changes need to be made to make it relevant for today's readers. Try to consider the current trends in the industry and incorporate them into the content.
When repurposing content, you want to choose a material that will still be relevant and useful down the line. Avoid time-sensitive content that will quickly become outdated.
- To make it easy, start with a single piece of content, such as a blog post, and then tweak it for other platforms. For example, you can turn a blog post into an infographic, an e-book, or even a podcast.
- You can go for a format that best fits the needs of your target audience.
- Break down large pieces of content into smaller chunks. This will enable you to repurpose content in ways that are more engaging and shareable
- Use visuals whenever possible to help make content more engaging across different platforms.
- Make sure to update your content with current information. This will keep it fresh and relevant.
- Test different formats and use data to optimize your content for the best results.
By following these tips, you'll be able to effectively reframe content and maximize its reach.
3. Optimize Content for Search Engines
When repurposing content for search engines, it is important to ensure that the content is optimized for maximum visibility.
This can be done by including relevant keywords that have a high search volume, as well as improving the meta descriptions and title tags.
It is beneficial to break up long-form content into shorter sections so that each section can target a specific keyword.
Additionally, internal linking is important to strengthen the connection between related pieces of content.
Taking these steps will ensure that your content is more easily discoverable online, resulting in more organic traffic.
4. Adapt Content for Different Audiences
Content should be tailored to a particular audience and adapted to fit their needs. This means taking into account the language, style, and tone of the content to ensure it resonates with the intended audience.
it is important to focus on the key message of the content and ensure it is presented in a way that is meaningful and relevant to the particular audience. Be sure to include visuals and media that will help illustrate your points and engage the audience
Adapting content for different audiences when repurposing content can help make sure the content is effective and successful.
5. Publish and Promote
Best practices for sharing repurposed content include making sure to credit the original source, updating the content to ensure accuracy and relevancy, and adding your own unique spin or angle to the material.
Make sure that the repurposed content is tailored to the specific platform it’s being shared on. That means when posting repurposed content on social media, create captivating headlines and visuals to draw attention and encourage engagement.
For example, if you are sharing an article as a blog post, you should adjust the headline, formatting, and images to optimize it for the web. Finally, when appropriate, add a call-to-action (CTA) at the end of the content to encourage readers to take action.
Chunking down content into smaller pieces makes it more digestible and accessible for your audience. This is especially important if you're repurposing longer-form content like ebooks or whitepapers.
Track the performance of your content by monitoring the views, shares, likes, and other engagement metrics to see how well it is being received.
Ways To Repurpose Content
Whether you’re a small business, blogger, or marketer, there are many ways to repurpose content and maximize its potential. From turning a blog post into an infographic to creating video content based on an article, repurposing content can open up new opportunities for marketing success.
1. Squeeze Popular Comments into FAQs
This involves taking the most popular comments, questions, and concerns from the original post or article and using them as the basis for an FAQ section.
Creating an FAQ section provides a clear and concise source of information for readers, which can help save time, reduce confusion, and improve customer satisfaction.
It can also be used as a resource for other pieces of content, such as blog posts or videos, to ensure that all questions and concerns are addressed in one place.
2. Take Your Posts to Social Media
By taking your posts to social media, you can quickly expand the audience for your content and engage more people with your brand.
You can post snippets or entire articles on your social media accounts, as well as share images, videos, and other interactive content.
If your content is popular, you can also encourage followers to share it with their own networks, further increasing your reach. It may include Instagram, Quora, Facebook, LinkedIn, or Twitter to maximize your approach.
Additionally, you can use social media to start conversations around your content and ask your followers to provide feedback.
3. Create Infographics To Disperse Content
Infographics are visual representations of data that allow you to take complex topics and break them down into easy-to-understand visuals.
Designing infographics when repurposing content can be a great way to maximize your reach. They are a great way to take a large amount of content and condense it into an easy-to-read, visually appealing format.
They can help to increase brand awareness by creating a visual representation of your company’s products and services. They are also great for SEO purposes since they provide an opportunity to include relevant keywords that can help boost your search engine ranking.
This will help to draw attention to the content and make it easier to understand. It can be shared across multiple platforms such as social media, websites, and blogs, further increasing the potential reach of the content. That's why the lion's share of marketers, almost 69%, recycled content by transforming it into an infographic.
Not only are they visually appealing, but they also help make your content more shareable, which can help increase the reach of your content.
4. Work and Edit Content to Make A Video
Creating a video from existing content is a great way to repurpose content. This can be done in a few different ways.
You can take existing written content and create a script from it. This script can then be used as the basis for a video. Alternatively, you can take existing audio or video content and edit it down into a shorter video that highlights the key points.
Once the script and/or content is ready, it can then be used to create a video. This can be a great way to take existing content and turn it into something new and engaging.
5. Create A Roundup Post
Round-up posts are collections of posts, articles, images, and other content related to a specific topic. This type of post can be used to highlight different perspectives, showcase helpful resources, or just provide a comprehensive overview of an issue.
For example, a blog post about sustainable living could include links to various articles about the importance of reducing waste, tips for green living, and inspiring stories about people who have adopted eco-friendly habits.
Round-up posts are valuable to readers because they provide a one-stop shop for learning about a particular topic. They are easy to create with existing content and can be shared on social media for additional exposure.
6. Turn Your Blog Posts into Podcasts
Repurposing your blog posts into podcasts can help you reach a broader audience and make your content even more valuable.
Turning your blog posts into podcasts will allow you to reach an entirely new audience and tap into the growing podcast market.
It's relatively easy to record your own podcast, and you can make it as long or as short as you'd like. You can also use the same content from your blog post, but add a few more personal stories, conversations, or interviews to give it some extra life.
7. Go For Publications
Publications can be a great way to increase the reach of your content and get it in front of a larger audience.
You can repurpose blog posts, videos, infographics, and more into articles that can be published in magazines, newspapers, or other industry-specific publications.
Ebooks are one good option. Not only do they provide readers with valuable information in an easy-to-consume format, but they can also be used to generate additional revenue through sales or subscriptions.
This can be a great way to reach new audiences and establish yourself as an expert in your field.
8. Make The Most Out Of The Guest Posts
When it comes to repurposing content, guest posts are a great way to get more mileage out of your work.
Guest posting can help you expand your reach, gain exposure, and build relationships with influencers in your industry.
You can use the same content from your blog post and tweak it to fit different publications. This can be done by changing the focus, adding additional stories or data points, or just simply updating the style.
By diversifying where and how your content is shared, you can maximize the potential of your content and reach a wider audience.
Additionally, guest posting can provide valuable backlinks to your website, which can help improve your search engine optimization.
Conclusion
Repurposing your content is a smart and efficient way to expand your reach and create a content multiverse.
By turning your blog posts into tweets, threads, LinkedIn posts, emails, summaries, and more, you can reach a wider audience on different platforms and formats. This approach allows you to create a virtually limitless library of ideas that can be used for multiple purposes.
To make the process even more effortless, LongShot AI Repurposing Templates is an excellent tool to help you repurpose your content quickly and easily. With a variety of templates to choose from, you can convert your content into different formats without wasting valuable time and effort.
Start repurposing your content today and create a content multiverse that expands your reach and engages with a wider audience.
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